About Signorelli

Signorelli Consulting Group, Inc. is an innovative leader in sales force effectiveness and optimization. Using tools such as customer research, field organization assessment, process mapping, workflow analysis, the customer engagement process, and industry leading sales training methods, Signorelli helps corporate leaders get the most out of their sales organization.

From executive sales leadership to product marketers and call center managers, our clients rely on Signorelli to convert your product’s technical brilliance into business performance, even in a rapidly changing market.

Signorelli’s unique custom training development service is perfect for meeting the needs of one-of-a-kind events, like national sales meetings, product launches, global market expansion initiatives, and sales team expansion. Most training departments need to focus on their corporate charter–that’s why trainers, marketers, and sales leaders all appreciate the Signorelli approach.


Clients Rely on Signorelli

At a sales and business level, Signorelli partners with clients to:

  • Transform a national sales meeting into a B2B sales simulation event that reps will not forget
  • Analyze uneven sales team productivity so you can improve performance of the entire team
  • Diagnose causes of sales team or product underperformance
  • Train a traditionally transactional sales force to sell the new product or service as a solution

And yet, what many of our marketing and training buyers appreciate even more is our unique capabilities:

  • Master complex content quickly and retain the knowledge so we can improve efficiency over time
  • Stability in our full time team so our clients see the same faces
  • High standards of excellence in writing, clarity, production, and design
  • Organized process designed to provide clients the confidence they are in control without having to micromanage the project
  • Comfort of knowing they are in good hands, and the project really is off their plate

At Signorelli, excellence is achieved only when business results merge with an outstanding project experience for the people who work with us.

Anthony Signorelli, President

Tony Signorelli Photo

Tony Signorelli

Anthony Signorelli is an energetic consultant committed to client success who partners with organizations to improve sales force effectiveness.

As a speaker, he speaks at private and public client events on methods of improving sales force effectiveness. As an author, he contributes insight-driven articles to magazines and is working on a book on complex solutions sales. As an engaging and dynamic facilitator, he draws out transformational insights through mapping sessions, interactive learning, and cross-functional facilitation.

Tony was a featured speaker and facilitator at a national sales conference for a client attempting to sell complex solutions to hospitals. He also led a 2-year effort by an information services client to change the way it sells. Together, they developed a method of launching and supporting a new product directed at attorneys.

As a consultant through his company, Tony serves some of the largest companies in America, including Medtronic, Thomson Reuters, and Emerson Electric, as well as many smaller, entrepreneurial companies, such as Fairview Health Systems and BioSphere Medical. He’s led the company to top awards from the Society for Technical Communications in documentation and training design, and provides the consulting and facilitation services of Signorelli Consulting Group, Inc.