Customer Engagement Research
We provide in-depth, qualitative research interviews to discover how your customers make their buying decisions. Full service includes recruit, screen, schedule, interview, analyze, report, and administration.
Customer Journey Mapping
Facilitated mapping workshop to create a detailed customer journey map for your customers and your organization. Includes marketing (before engagement), sales engagement, and service (post sale) engagement.
Automated Marketing Strategy
Optimize the use of your installed system, whether it is Eloqua, Pardot, Marketo, or other systems. Includes engagement planning, content plan, lead scoring, and more. Create a lead development ecosystem that better qualifies your leads before handing them to sales.
Leverage your inside or outside experts by having Signorelli custom-develop your content—training, collateral, presentations, content sets, white papers, and webinars. Available as a project, clients with an subscription save on retained content services.
As specialists in complex B2B sales, Signorelli trains organizations in transition. Some are moving from technical product sales to solution sales; others from transactional to complex sales; and still others from small business customers like physicians to large organizations such as healthcare systems. From online courses to executive sales simulations, Signorelli can help prepare your sales steam for the new world of B2B complex sales.
Facilitated Lead Development Workshop
In most companies, marketing and sales don’t agree on what makes a lead. Signorelli facilitates workshops to bring the two sides together to a) define a lead, b) determine metrics to qualify the lead, and c) Identify the required treatment of the lead by sales.
E-Learning and Training Development
When you have a special project or a spike in demand, Signorelli is your go-to provider. Our expertise in e-learning, job aids, and other learning materials is independent of the system: we use all the tools, including Captivate, Lectora, and Articulate. We build and develop professional training programs for restaurant staff, customer service representatives, independent consultants, and others.
Lead Scoring Program
Analyze the drivers of your customer’s buying process, and create a lead scoring system. Most companies start with basic demographics and engagement, but you can do much more, including propensity to buy.
For questions or more information on any of these services, please contact us by phone at: 651-340-2196 or write to us using our contact form. We look forward to hearing from you.