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Product Managers: Recognize Yourself Here?

A discussion group leader asked this question: If you with 3 bullets/points had to describe the most important tasks/activities for a product manager – what would they be? My response: Brian has this right, but one thing needs to be added: Marketing and sales channel optimization. Product managers I have worked with have marketing responsibility, and often pull their hair out trying to get attention in the sales channel. As Brian suggests, you  need to have products that meet customer needs, but you also have to understand how customers buy, and alter the engagement process to meet those needs. This is especially important when the new product is actually a different category of product, say when a sales force is used to selling disposable items, and suddenly has a capital

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